Case Study — Product Design
2013 to 2015
HireVue was my first UX role. I joined as a visual designer, and when the team needed someone to lead UX on Coordinate — a new scheduling tool for recruiters — I stepped into that alongside my visual design work. I was constrained to HireVue Coordinate's existing visual language, which I didn't design, but the flow and functionality of the product were mine to figure out. Onboarding and the HireVue Coach (formerly Accelerate) redesign were the visual design problems I solved elsewhere in the product.
2019
CARLYLE GROUP ACQUIRED HIREVUE
1K+
ORGANIZATIONS USE HIREVUE WORLDWIDE
40%
OF FORTUNE 100 COMPANIES
The Problem
HireVue Coordinate existed as a beta scheduling tool meant to save recruiters from the most time-consuming part of their job, but group interviews were still a hassle: a recruiter had to chase down every attendee's availability by hand, then redo that same back-and-forth the moment anyone's schedule changed.
I interviewed recruiters to understand their process specifically for scheduling group interviews — sharing my screen with them as they walked me through it — and mapped out where the real friction was before we touched a single screen.
The Solution
Instead of a recruiter managing every attendee by hand, they'd simply log in to Coordinate and set up the interview once. Candidates and interviewers each got an email pointing them to a landing page where they could self-schedule — and if a schedule changed afterward, everyone just got notified and adjusted their own calendar, with no work landing back on the recruiter.
The How
After identifying the pain points, I worked with my product manager to build out user personas, then went through rounds of sketching, prototyping, and internal testing to land on a flow that could handle real-world interview panels — not just the simple one-recruiter, one-candidate case.
Two personas came out of that research, representing very different relationships to the scheduling grind — one person whose whole job is scheduling, and one who sees it as overhead standing between them and actual recruiting.
Offload the scheduling tasks so the recruiter can focus on recruiting
Scheduling is a necessary evil and part of the job
A lot of whiteboard sketching went into figuring out how a recruiter could define flexible interviewer requirements — specific people, whole departments, or a mix of both — without the flow feeling like a form.
A recruiter starts by typing a name or a tag — a department, or a preset group they've defined before — then sets how many interviewers are needed and whether it takes any or all of them. Predictive text speeds up interviewer selection, and the same rule-builder repeats until every requirement for the panel is met.
Also on My Plate
Coordinate was the UX-led project, but most of my time at HireVue was spent as a visual designer solving problems within an existing product. I explored layout and UI updates for HireVue Coach (formerly Accelerate), a coaching tool for sales teams, including all-new onboarding illustrations for its Android release. On the candidate side, I iterated on the self-scheduling email and help page with HireVue's support team until it measurably cut call volume, and worked on client integrations for partners like Chipotle and the Boston Red Sox.
HireVue Coach already had a polished iOS onboarding flow; I designed an Android equivalent from scratch, illustrations included, following Android's own design guidelines rather than just porting the iOS screens over. Here's a quick run through the sequence — entering an interview code, a round of interview tips, then the practice interview itself.
For Chipotle's National Career Day and National Hiring Day events, I designed the candidate-facing registration pages people used to sign up for a slot at their local restaurant — another persona worth designing for, distinct from the recruiters using Coordinate day to day.
Outcome
Coordinate's self-scheduling flow was one of the more complete problems I got to help solve at HireVue — taking recruiters almost entirely out of the scheduling loop for group interviews. HireVue itself went on to become a category leader in video-based hiring, used by over 1,000 organizations worldwide and 40% of the Fortune 100, and was acquired by The Carlyle Group in 2019.
What are others saying about Richard Kimball?

Jason Grotegut
Principal UX Designer
Richard is one of the most talented illustrators/designers that I have ever worked with. While here at HireVue he established and maintained a level of refinement that was critically needed for our product team. Beyond being a complete designer Richard was also a blast to work with.
Apr 17, 2017

John S. Haymore
Creative Director
Richard's methodical approach to UX brings highly fidelity design to our apps. His ability to visualize functional aspects of a project from concept to finished product with a heightened sense of emotional connection, creates a user experience that people react too. Richard's also a team player that fosters close collaboration across multi-functional teams. A must have to any organization.
Oct 8, 2018

Brandon Jeppson
Product Marketing & Research Director
Rich is the most pleasant designer I've had the pleasure of working with! He never let the constraints of a project discourage him from creating a beautiful solution. Plus, he did a masterful job of meeting project objectives while adding his own insight and vision, which made the finished product even more effective. I'm glad many of our projects benefited from Rich's skill and insight.
May 23, 2014
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