Case Study — Product Design
2015 to 2016
As Creative Director at Grow, I helped build the BI dashboard product that took business intelligence out of the hands of analysts alone and put it in front of everyday teams. I led design for the core dashboard and reporting experience and helped grow the UX and marketing teams working alongside it, focused on making complex data feel immediate and actionable rather than intimidating.
2022
EPICORE ACQUIRED GROW
2M+
USERS
20%
CHURN REDUCTION
The Problem
When I joined Grow, business intelligence tools were built for the person running the query, not the business owner trying to make a decision. The numbers that mattered most to a CEO or a sales lead were buried behind menus and reports that only an analyst would know how to open.
I helped develop a new UX for Grow's dashboards and shipped several new features that let any business user build the metrics they needed themselves, without waiting on an analyst to build a report for them.
The Approach
Once wireframes were created, discussed, and tested, I built hi-fidelity mocks and an InVision prototype, then tested it with real users using Validately for moderated remote sessions.
Wireframes and flows mapped how a business user moves from a raw data source to a metric they can act on — without an analyst in the loop.
As part of updating the metric-dashboard UI, I built a design system in Sketch — a symbol library, a color palette, typography rules, a spacing guide, and interaction patterns — used to keep every new feature consistent with the rest of the product.
The Solution
Together we developed the data visualization tools that became core to Grow's product value — dashboards built so any team could make quick, informed decisions about their business.
Outcome
Grow went on to be acquired by Epicor in 2022, growing past 2M users along the way. I'm grateful for the role I played in that growth — from a 15-person team to nearly 90 employees during my time there.
View More Work
LinkedIn