$20M+
ADDITIONAL MONTHLY REVENUE
~6x
ROI ACROSS COMPANIES
15%
INTERNAL COST SAVINGS
3
UX TEAMS MANAGED
15+
YEARS OF EXPERIENCE
$5M+
ADDITIONAL MONTHLY REVENUE
~5x
ROI FOR NOBEL FIRE MINES
18%
INTERNAL COST SAVINGS
$10M
ADDITIONAL MONTHLY REVENUE
400
EXTERNAL MAUs
15%
BRAND SAFETY AND SUITABILITY IMPROVEMENTS
~6x
ROI ACROSS A SITE NETWORK
5%+
MARGIN GAINS PER SITE
~300K
SAVINGS / YEAR PER SITE
~6X
ROI ACROSS A SITE NETWORK
1st
IN AGGREGATE OPTIMIZATION SPACE
5%+
MARGIN GAINS PER SITE
300
USERS TESTED
4%
CHURN REDUCTION
8%
USER ADOPTION INCREASE
2022
EPICORE ACQUIRED GROW
2M+
USERS
20%
CHURN REDUCTION
14th
EMPLOYEE HIRED AT GROW
100
TOTAL HIRES DURING TENURE
~4X
REVENUE GROWTH AT GROW
2019
CARLYLE GROUP ACQUIRED HIREVUE
1K+
ORGANIZATIONS USE HIREVUE WORLDWIDE
40%
OF FORTUNE 100 COMPANIES
2019
CARLYLE GROUP ACQUIRED HIREVUE
1K+
ORGANIZATIONS USE HIREVUE WORLDWIDE
40%
OF FORTUNE 100 COMPANIES
3
HEADPHONE FINISHES IN 3D
3
WIDER FITS FOR SKULL SCULPT
2011
SKULLCANDY IPO, ONE YEAR LATER
WORK
Illustration & Games
METHODS
How I Lead
I build and scale design systems from the ground up, then keep them relevant through ongoing research grounded in real customer feedback and market signals. Findings get reported back to stakeholders alongside the analytics I track myself, both used to influence roadmap direction and surface new feature opportunities. As that work generates more value, team and workload grow, and when it’s time to hire, I write the job descriptions, design challenges specific to the work, and build 90-day onboarding plans with quarterly check-ins, all delivered with transparent management. No surprises.
Leading by example means staying a hands-on contributor, running brownbag talks, regular design reviews, and retrospectives to help teams build design fluency and engage more deeply with the practice. Building strong cross-departmental relationships with sales, CSMs, and support has given me direct access to customers rather than working through intermediaries, sharpening the product decisions that follow. Competitive and market trends get tracked to keep the teams I support current. At Zefr, for example, choosing to collaborate with the creative director and senior marketing designer for a more cohesive omnichannel experience, even though it isn’t required of me, strengthened the work. Storybook, alongside Claude Code and Claude Skills, is what helps me scale component libraries and design systems further.
Every designer I’ve hired has stayed at their company well beyond my own tenure there, and two have gone on to be promoted under my management.
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